Rombouts Coffee

Case Studies

Marketing Solutions That Work

We provide marketing for consumer and B2B businesses, without the big agency costs. We’re experts at developing the right integrated strategy that reaches your audience effectively and to a budget that suits you.

We planned and executed a fully integrated Marketing Strategy compromising of social media, email campaigns and PR to target both consumer coffee drinkers and the Out of Home market (B2B).

The Challenge

Rombouts UK has been operating for over 50 years but struggled to get brand awareness. Building the brand to reach loyal customers and to reach new coffee drinkers was key. For their B2B arm, their innovative espresso pod machines needed to be showcased to restaurants, hotels and cafes Growing their social media presence was key was getting PR coverage and delivering informative newsletters to subscribers.

The Strategy

After an initial review, we decided showing the benefits of coffee to health and fitness was key to the UK market. Enjoying the experience of a coffee was key. For the Out of Home market it was communicating the pod to cup process that allow customers to understand how they could sell to their customers.

We have achieved key targets. Increased brand awareness, growth in the younger demographic sector and increased coverage in the media..

Social Media Growth

We have grown Facebook, Twitter and introduced Instagram through targeted messaging and providing informative posts highlighting health and fitness.

Email Newsletter Performance

We optimised and redesigned the newsletter templates to drive more sales and traffic to their website

Increased Press Coverage

Gained regular press coverage in B2B publications.