We started by optimising the website with the right keywords and worked with his website designer to restructure pages, to make the music content more prominent. We then re-branded ‘Elson’ by introducing a new, vibrant logo that differentiated Elson. We used his stage look of a shirt, tie and hat to develop a visually creative logo. The logo was then used across all collateral.
We then boosted Elson’s Twitter, Facebook and LinkedIn profiles using music and blog content, which proved popular very quickly. Finally, a monthly email newsletter to Elson’s fanbase (collected from gigs and website leads) was developed in Mailchimp. This included a blog and latest music video.