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Case Studies

Marketing Solutions That Work

We provide marketing for consumer and B2B businesses, without the big agency costs. We’re experts at developing the right integrated strategy that reaches your audience effectively and to a budget that suits you.
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We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as tool for retention of customers, not just for acquisition. And whatever we do, we always measure, always analyze and always innovate. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden.

The Challenge

Elson Sutanto is a talented musician serving up versions of classic songs to all audiences of different ages.
He wanted to use marketing to expand his audience and drive more visitors to his videos – hosted on his website and YouTube channel.

The Strategy

 

We started by optimising the website with the right keywords and worked with his website designer to restructure pages, to make the music content more prominent. We then re-branded ‘Elson’ by introducing a new, vibrant logo that differentiated Elson. We used his stage look of a shirt, tie and hat to develop a visually creative logo. The logo was then used across all collateral.

We then boosted Elson’s Twitter, Facebook and LinkedIn profiles using music and blog content, which proved popular very quickly. Finally, a monthly email newsletter to Elson’s fanbase (collected from gigs and website leads) was developed in Mailchimp. This included a blog and latest music video.

Services we Offer for our Projects

We are Search Engine & Social Media Experts
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Online Business

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Accurate Analytics

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True Statistics

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Feature Points for this Project

We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as tool for retention of customers, not just for acquisition. And whatever we do, we always measure, always analyze and always innovate.

Boosted Social Media

We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as a tool for retention.

Fresh Branding

We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as a tool for retention.

Promotional Email Campaigns

We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as a tool for retention.