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The Health Improvement Team within Ealing Council work with primary and secondary schools to improve pupil’s health and wellbeing. We were ultimately brought in to improve communications to schools to increase buy back of services offered to schools.
The main challenge was to convince the senior teaching staff to invest in paid services to improve pupils health, especially as schools receive a universal free service.
Internal processes required restricting to achieve cohesion with the team.
We produced 3 brochures, highlighting the services and evidence behind the activities offered in the services. We also introduced more efficient internal processes to help the whole team plan and deliver activities more efficiently.
Feature Points for this Project
A 24% increase in schools across the borough who bought back the the team services.
Helped create professional brochures which led to up sales of the their services.
Trained the team in marketing, time management, copy writing and communications.
Improved Internal Processes
We restructured the internal process of the marketing team.